Audio Engineering Society Singapore Section

>> Home
>> About Us
>> Contact Us
>> What's On
>> Section Reports
>> Job Postings
>> AES Inc.

Cost Effective Audio & Video Production & Post-Production Training – A Constructivist Approach
Mr. Robert Fröhlich

Friday, 21 January 2000

reported by: Rafael Oei
                  Committee Member (Term 1999/2000)

On Friday, 21 January 2000 at 7:30pm, 12 members and 15 guests of the AES Singapore Section waited eagerly outside of a lecture theatre at the Division of Electronic and Broadcast Media, School of Communication Studies, Nanyang Technological University.

The evening was to be hosted by Robert Fröhlich of the School of Communication Studies at Nanyang Technological University.  Robert V.W. Fröhlich has had more than 20 years of experience in sound production for radio, film and television. He has taught and served as acting Head of Sound at the Australian Film, Television and Radio School and has also taught sound production techniques at the Australian Broadcasting Corporation and New South Wales Tertiary and Further Education Commission (TAFE).
Mr. Robert Fröhlich talking about the AV production and post-production training at the Nanyang Technological University's School of Communication Studies - photograph by Robert Soo.

Professionally, he has worked as a consultant with TAFE, helping develop courses in film/TV production techniques and theatre technology. He has consulted for the Sydney (Australia) Opera House and Australia's Seven Network.
He specialises in Audio production for music, radio, film, television and new-media technologies, designing instructional programmes and course curriculum incorporating Information Technology. And so, tonight, he was going to introduce us to a constructivist approach to cost effective audio and video production and post-production training.

The official launch of the new AES Singapore Section Web Site by Dr. Preston Murphy (right) at the invitation of the section Chairman, Mr. Jibby Jacob (left) - photograph by Robert Soo.

At 7:45pm, the talk was underway, and Chairman Jibby Jacob warmly welcomed everyone and gave special mention to the presence of an honoured guest, AES VP Northern Region Europe, Dr Kees Immink. The longest serving AES member in Singapore namely Dr Preston Murphy was then invited to officially launch the new AES Singapore Section website, now mastered by Dr Roland K C Tan who is also the Section Advisor. With the formalities done, Mr Fröhlich then took the floor and casually brought us through a brief introduction to the facilities that he had set up at the School of Communication.

By way of an introduction, Robert then brought us back to the days of traditional editing, to the present where production work and post-production mastering are now in a digital environment. He also mentioned the high cost of equipment as well. With the advent of digital systems, audio and video production and post-production provided facilities to archive, digitise, edit and mix using digital non-linear methods. As added flexibility and automated functions in the editing and mixing processes became more complex and hardware similarly evolved to accommodate these functions, costs of maintaining and setting up systems and facilities increased. This made it difficult for educational institutes, who are in the business of keeping students updated and abreast of current and available technology, to maintain facilities that would keep up with developments.


A special guest at the seminar was Dr. Kees Immink, a Fellow Member of the AES and Vice President of the AES Northern Region in Europe - photograph by Robert Soo.
What has occurred, according to Mr Fröhlich, is that through these developments, production processes have been refined to the point where high quality audio and video have become an integral part of modern communications.  With the introduction of High Definition Television and Digital Radio and Television, consumers will become even more conditioned to perceive audio and video programmes as being of low or inferior quality where previously the same standard had been thought of as acceptable. Fortunately, where the training of students in audio and video production used to be capital intensive, recent non-linear digital audio and video editing systems have been available inexpensively through names like Avid Technology Inc. which produced 80% of America’s prime-time television and 90% of all feature films. 

(Avid 1999 cited by Fröhlich) Avid systems have a price range beginning from US$10,000 that excludes the computer, monitors and disk-drives. This has enabled the School of Communication Studies at Nanyang Technological University to install five Avid suites, four of which are networked to a central server incorporating an array of 18GB disk drives to provide 360GB of storage for high quality digital video. Through this networked system, students are able to perform edit sessions for their projects in any suite and even edit identical video footage for exercises simultaneously in all suites.
 

During the studio tour at the Nanyang Technological University's School of Communication Studies facilities with the speaker, Mr. Robert Fröhlich (left) - photograph by Robert Soo.

For audio editing, seven ProTools systems have been installed, located in two suites, equipped with Yamaha O2R digital audio mixers and dual video monitors. Mr Fröhlich then brought us through the rationale in installing these systems and the choices in the equipment. The set up also enables students to work on identical exercises in small groups or individually. Once the material is digitised, students do not have to spend time waiting for their product to be transferred from a playback source to a recording medium. This enables them to evaluate the quality of a given change within the post-production process.

In terms of learning, Mr Fröhlich believes that non-linear production and post-production environments lend themselves to providing students with valuable experiential learning – a point that I agree with. He went on to say that student participation is enhanced through the interaction within the non-threatening, non-destructive environment.  With the aid of non-linear video editing systems and digital audio workstations (DAW), students have more individual hands-on control of their exercises, and a richer and more flexible learning experience. And with the relatively low cost of the present equipment compared to high-end equipment in the past, multiple workstation laboratories can now be established. As the quality and quantity of audio/video production increases to satisfy the demands of a digital age, the need to equip people with the adequate skills will increase. With this in mind, Mr Fröhlich suggests that cost-effective facilities like the one at Nanyang Technology University will be needed.

Mr. Robert Fröhlich talking to the audience at the studio facilities at the School of Communication Studies at NTU after his lecture - photograph by Robert Soo.

Mr Fröhlich then led us out of the lecture theatre for a tour of the facilities at the School of Communications. Apart from the suites he had described in his talk, Mr Fröhlich also included a tour to the television and radio broadcasting facilities. It was a fairly informal session, and members and guests freely asked questions during the tour.
The evening ended at about 9:30pm with guests still milling about after the tour, still engaged in discussions concerning the facilities they had just been shown.

The AES Singapore Section thanks Mr Robert Fröhlich for his presentation and for opening up the facilities at the School of Communications for us to walk through.

AES Singapore Section Chairman, Mr. Jibby Jacob (right) presenting a plaque to the speaker, Mr. Robert Fröhlich (left) - photograph by Robert Soo.

 


Copyright 2000 AES Singapore Section